Final Draft For Magazine Advert

Out of my two drafts of magazine adverts, I decided to choose this advert for my final draft. I chose this over the other advert because I felt this advert looked more professional. Also as this advert has a black background, there will be more of a focus on the album cover and information presented unlike the other advert; the theatre background will distract the audience with the colour. Also the language in this advert is more emotive than the other advert. The word 'Dazzling' will make the target audience want to buy the album because it's considered a good album. The layout of this advert is more readable than the other advert; the information presented is one underneath the other which makes it more understandable to read while the other adverts information isn’t structured this way. This advert looks more professional than the other advert due to the colour. There are fewer colours used in this advert which causes it to look less tacky and cheap.

Draft for magazine adverts

Draft 1

Technique	Example	Effect
Font	Same font and size of font.	I decided to use the same font as the album to make this magazine advert look more professional and clear. Also ‘Dazzling Debut New Album’ has a larger font than the rest because this is announcing the debut album; it shows importance.
Style of Language (Emotive)	‘Dazzling’	I decided to use the word ‘Dazzling’ to describe the album because this emotive language will give the sense this is a good album; this will attract the audience to buy the album. The exclamation mark will help emphasize the debut album.
Image	Album cover	I decided to include the image of the album so the audience can see what the album looks like. This makes the advert look more interesting and eye-catching. I also added images of popcorn and drink. I did this to give the audience a cinema feel when they look at the advert. I added the logo of the record label and iTunes so the audience can know what record label the band are from and where you can purchase the album.
Colour	Black and white	I chose to use a black background in this magazine advert because the white words are more noticeable as they’re contrasting colours. The background of the ‘album out now! CD/ download’ text is white with black writing so it can be clearer that the album is out now to purchase online and in stores.
Layout	Readable	I chose this layout for this magazine advert because it looks clearer to read.
Information	Important	The information I included in this magazine advert are important for the audience to know. For example they need to know the name of the band and the name of the album to purchase the album.

Draft 2

Technique	Example	Effect
Font	Professional	I decided to use the same font as the album to make this magazine advert look more professional and clear. Also this font is larger than the rest of the font because this is announcing the debut album; it shows importance.
Style of Language (Emotive)	Theatre feel	I decided to use the words ‘Kitsune presents’ to announce the debut album because it gives a feel that the audience reading this are watching a play at the theatre as this is what would be said before a play starts. This will also emphasize the album name ‘Cigarettes In The Theatre’ attracting the audience to buying the album. The three dots gives suspense as a play at a theatre would normally do.
Image	Background and album cover	I chose to use the background of a theatre in this magazine advert because the album name is ‘Cigarettes In The Theatre’ and I thought a theatre background would be perfect to emphasize the name of the album. Also as the writing is white, the words won’t be as clear as so I decided to put a black outline to help make it to be clearer. I decided to include the image of the album so the audience can see what the album looks like. This makes the poster look more interesting and eye-catching. I also added the logo of the record label and iTunes so the audience can know what record label the band are from and where it’s available to purchase.
Colour		I decided to make the background of the ‘Album out now CD/ download’ text white with black writing so it can be more clear that the album is out now to purchase online and in stores.
Layout	Clear and readable	I chose this layout for this magazine advert because it looks clearer to read.
Information	Important	The information I included in this magazine advert are important for the audience to know. For example they need to know the name of the band and the name of the album to purchase the album.

Creative Brief for magazine advert

Creative Brief

110 W Oakley Dr. N

Bldg 12, Unit 111

The-Weird@IndieOnline.co.uk

630.370.1079

Date: 27th January 2012 Project Manager: Jordan Duberry, Tolu Barnes, Daniel Richardson Dept: T.V. Graphics Design

Album Title/ Artist: Cigarettes In the Theatre Release Date: 15th February 2012

Product Overview

Who are they?

Highly Indie are an indie rock band from Northern Ireland. Band members Sam Halliday, Alex Trimble and Kevin Baird were established in 2007 from their popular MySpace page; they started to work in the studio when they received a positive review from critics on their first piece “Four Words To Stand On.” As they were featured in a number of music blogs, they gained more popularity from 2009. They are now signed to French record label ‘Kitsuné Music’, through whom they released their debut album Cigarettes In The Theatre on 1^st March 2010. 

The Magazine Advert Concept

What is it?

We need a magazine advert with artwork which represents the band ‘Highly Indie’ as a whole and what they stand for. An idea that we would like to work around is the band in the theatre playing their instruments while cigarette people are sitting down. We thought this as their debut album is called ‘Cigarettes In The Theatre. Colours that you would see at a theatre such as red and black will fit our concept well. The band members should be holding the instruments they play in the song and in casual clothing which the indie sub-culture would wear.

Why are we doing it?

This is Highly Indie’s first magazine advert so we need this advert to bring us the success and attract an audience; the artwork is key to our success. The outfits will help group them in the correct genre without having to listen to their music. The colours shouldn’t be too bright; it might put of the wrong vibe, colours such as white, red and black may be used.

Comparable products

Released: April 2008
Sales of album in first week: 65, 901

Released: June 2010

Sales of album in the first week: 70, 378

Consumer

Primary 70% Males aged 17-30 C2 D E

Secondary 30% Women aged 17-30 C2 D E

What is the reaction we want?

We want the consumers to feel like they can relate to this band. Consumers from the target audience should be attracted to look and read the advert then purchase the album.

How Will We Know It Worked?

We will know this from our sale targets. If this is met or higher than the target, then we will know this is a success. If the sale targets aren’t met then we have to rethink our and improve.

Sales Target: 25, 000

Kay launch dates

Press Campaign: 27^th January 2012

Album Release: 15^th February 2012

Album Sleeve

Description	To produce a friendly, relating magazine advert with the band showing their personality and emotion to appeal to the target audience; making them want to find out more about the band. Causing them to buy and listen to the album.
Deadlines	20th January 2011
Objective	To produce and present a magazine advert where target audience can relate within everyday life allowing them to cope more with life.
Proposition	To form a wider target audience within the indie genre to build a well known band resulting in commercial and economic success.
Tone of voice/ brand image/ positioning	Aimed to an audience who can relate themselves to the lyrics of the songs.
Restrictions/ limitations (mandatories)	The only restriction is to provide the artist name, album image, the release date, the album title, information about the album, where it is available to purchase and record label logo.
Production Specs	One magazine advert poster.
Creative Edge Spectrum	We want the magazine advert to be more on the creative side than the safe side to take a risk and show the consumers who the band are about.
Budget	TBC

Conventions of a magazine advert

Conventions of magazine advert

View more presentations from tolubarnes.

Analyse magazine advert- Fifa World Cup

Technique	Example	Effect
Font	‘Listen Up’	The font on the poster is bold and clear. The capitals and the space between each letter being equal makes them easier to read.  By using the same font in the advert and the album cover makes the advert overall look more professional and clear. By using larger fonts on some texts and smaller fonts on others show what text is more important than the others. For example ‘LISTEN UP!’ the album name is larger than ‘more collaborations’ because the name of the album is more important than the other information; the audience will need to know what the name of the album is to purchase it.
Style of Language (Emotive)	‘Listen Up!’	The exclamation mark used in the advert and the name of the album adds emotion because it’s like someone is shouting telling you to listen up. This may make you want to ‘listen up’ and purchase the album to listen to it.
Image	The album cover	The image of the album cover is presented within the magazine advert so the audience will be able to recognise it whilst purchasing it; this makes the advert look more interesting. The album cover is colourful and uses the same colours as the advert which makes it more understandable. The album cover also includes the album name and what it’s for; these are important information. There’s also an image of the Fifa World Cup; this shows us the sponsor. Lastly there’s the logo of the record label.
Colour	Yellow, orange and green	The colours used make the magazine advert look professional as there is only 4 colours used; many colours would make the advert look cheap. As yellow is a bright colour, using it as the background makes the advert look bright and eye-catching. Also as this advert is for the World Cup in South Africa, Africa is a hot and sunny place, so these colours represent how hot Africa is. The yellow and orange may represent the sun while the green represents the grass. The colours used may persuade the audience to buy the album as they may get a sense of being in South Africa.
Layout	Simple but effective	The magazine advert is structured in an easy to read style. This is effective as it will look more professional.
Information	-          Album name -          Featuring artists -          Release date -          Record label	The information in the magazine advert is important as these are key information the audience need to know to purchase the album. Also the featuring artists are included because the audience might like to listen to some of the artists included. Magazine adverts are important as it helps sell an album.

Analyse magazine advert- Craig David

Technique	Example	Effect
Font	Bold capitals	The bold capital letters makes the text clear and easy to read. By using the same text in the magazine advert and the album makes the overall magazine advert look more professional. Some texts are larger than others indicating which text is of more importance. The featuring songs may attract some audience into buying the album, therefore it is presented in the advert.
Style of Language (Emotive)	Formal emotive language	By using words such as ‘Amazing’ will persuade the audience into buying the album. Words such as ‘the greatest soul hits’ will encourage to audience to buy the album and listen to these great soul hits.
Image	Album cover	The album cover is in the magazine advert. This will make the advert look more interesting. The album includes the name of the artist and the name of the album which are important information whilst purchasing this album. The audience will also recognise the album if they are buying it in store.
Colour	Black and grey	The few colours used makes the magazine advert look more professional as many colours would cause an advert to look unprofessional. The same colours are used in the album cover and the advert. This will make the advert clearer. The black background contrasts with the grey and white text making the text clearer to read.
Layout	Plain but effective	The layout is clearly structured making the advert easy to read. Although this advert is plain, it’s effective as it looks tidy.
Information	Artist name and album, release date and featuring songs	The information presented in the magazine advert is important as it tells the audience the name of the album and artist and when it is available in stores. This advert will help sell the album as it will attract people to buy the album

Final Album Cover

Final album cover

View more presentations from tolubarnes.