Editing - Planning of Music Video

The editing techniques me and my group were thinking of using of starting of with a fade in. This will make our music video look professional as this is what many music videos use. For example the music video below starts with a fade in shot.

Straight cuts will be used as the audience won’t notice these edits. This will be beneficial for us because the focus won’t be taken away from the narrative/ performance within the music video. There will be many straight cuts during the performance part of our music video because the different shots will go in time with the fast-paced song. This complies with Goodwin’s theory; there is a relationship between the music and visuals.

When we go from the performance based part of the song to the narrative part of the song, there will be fade in white then the following shots of the narrative will be blurry at the edges. This will be used to emphasize that this scene is in the past. An example of this is in the above video starting from 53 seconds into the video.  This narrative scene goes with Dyer’s star theory; the two paradoxes. The band will be ordinary in the sense they go through teenage crushes like many teenagers. The audience may therefore feel connected especially with the narrative part.

After the narrative part of the music video, when the scene goes back to the performance based, we will either use a wipe cut or another fade in white. The wipe cut will be useful to smoothly change scenes. The above video has used this edit from 1:19. The fade in white will also be useful as I believe it will emphasize more the narrative past is over.

Finally at the end of our music video we may use a fade out shot. This fade into blackness will highlight that this is the end of our music video.